Alternative Product Details Page for Danner

Challenge
​Redesign the shopping experience at the Danner website 
As a UX Designer and a Danner customer, I took initiative to improve the user experience, help the customers save more, and live better.

My Role
​UX Design, Visual Design 

Present Danner interface
(https://www.danner.com/featured-styles/caliper-6-brown.html)

Finding Pain Points

To provide the right solution and empathize with users, I decided to conduct user interviews to pinpoint the pain-points. 
While talking about the problems faced at Danner, we also addressed the experience at some other retail stores like Duluth, North Face, and Flip Kart, etc.

Pain-points observed in the current web interface

Improvements made in the design

The following prototype represents the improvements made in 

• Optimized Breadcrumb
• Color Options
• Specifications, CTA, and Details in the same location
• Prominent Ratings
• Efficient Zoom
• Impacting CTA
• Prominent Description
• Related Products

Improvements made in the product details section 

Key Learnings:

While researching the UI's of other websites for inspiration, I realized how different target audiences, business models, purchase patterns of different e-commerce businesses lead to a unique interface.
Documenting the current state and use cases were time-consuming, but they helped me understand the customer journey.
I learned that a clean and simple interface can still be cluttered with design flaws and can lead to confusion.  ​

Other Projects

Induro

As a local software development firm is growing and is set for new challenges, we provided a rebranding solution that included redesigning the website.

Zwende

Providing customized apparel, accessories, and home décor fitting individual needs while using modern solutions to preserve traditional designs.

House2Home

​A product that uses Augmented Reality to let you visualize products in your room even before you purchase them. Providing you the perfect 'starter kit' for your new place.